Don't lose the buyer before you know they're buying.
Your next customer may be deciding which companies to trust before your sales team knows they're looking. If AI points them toward competitors and leaves you out, you may never get the chance to make your case.
Authority Engine manages the visibility and authority-building work that helps your company get discovered, earn trust, and compete for consideration.
Get your AI Visibility & Revenue Opportunity Report. See how your company compares in sampled AI-assisted buyer research, what new customers could be worth, and where Authority Engine would start.
The commercial stakes
Your company can be the right choice and still never get considered.
A strong product, experienced team, or compelling sales presentation cannot influence a buyer who never encounters the company.
When buyers use AI and search to investigate their options, their evaluation can begin before a website visit, inquiry, or sales conversation.
The issue is not simply whether your company gets mentioned. It is whether you get an opportunity to compete for the business.
When buyers ask AI about companies like yours, do you know whether you're part of the answer?
If they are finding competitors instead, who is responsible for changing that?
The outcome we work toward
Get discovered. Earn trust. Compete for consideration.
01
Discover
Help buyers encounter your company when researching the problems you solve.
02
Understand
Make it clear what you do, whom you serve, and why your offering fits.
03
Trust
Give buyers credible evidence to evaluate your expertise, not just your claims.
04
Consider
Help your company become an option buyers investigate before deciding whom to contact.
Monitoring vs. management
Knowing where you stand is only the beginning.
We don't stop at measuring your visibility. We turn the findings into a coordinated plan, manage the content and authority-building work, and use the results to decide what happens next.
A dashboard
Sampled buyer questions
Share of AI mentions
Strategic fixes
Showing resultsShows where you appear. Leaves the work to you.
Authority Engine
Active program · IllustrationNow in motion
Mapping the questions buyers ask
Connected around shared business priorities, not disconnected activity.
The managed-service advantage
We manage the work. You stay involved in the decisions that matter.
The strategy, the execution, the measurement and the refinement are ours to carry. No coordinating separate providers. No report handed over for you to figure out alone.
Authority Engine owns
Always runningManaged
for you
End to end
Now handling
Strategy
Planning the program around the questions your buyers ask
Illustration
You stay in control of
Business expertise
You know your market. We turn it into visibility.
Approvals
Nothing goes out without your sign-off.
Relevant access
Granted once, managed carefully.
Technical website changes
Your team owns these, where needed.
"Here's your report. Now go do it yourself."
We carry the work, coordinate the moving parts, and bring you the decisions.
The leadership behind Authority Engine
Built on revenue experience. Focused on your next customer.
Career-wide experience
$0M
in revenue impact across Patrick's marketing roles, with $40M+ in ad spend managed. Not a result produced by, or promised from, the AI Visibility service.
Academic credentials
- Doctor of Business Administration
- Harvard Business School OnlineDisruptive Strategy program
- MBASingapore Business School
Dr. Patrick McAvoy
Founder, Authority Engine · Former CMO
Getting your company into an AI answer is only part of the job. Giving the right buyers a reason to consider you is the business objective.
Patrick brings 16 years of experience in demand generation, revenue marketing, and business growth to that challenge. His work spans B2B SaaS, cybersecurity, technology, healthcare, and professional services, connecting marketing strategy to the decisions customers make.
His doctoral research examined how AI discovery systems influence business perception and authority. Authority Engine brings that research together with his executive experience to address a practical question:
When buyers research their options, will they find your company, and understand why it belongs on their shortlist?
Patrick leads the strategy, priorities, and ongoing refinement of your managed program, keeping the work connected to your market, your buyers, and your business goals.
Commercial judgment behind the strategy. Accountability for moving the work forward.
Featured in
Published editorial features. Links open in a new tab.
$32M
in revenue generated within 90 days on $9.8M in ad spend, for a national legal marketing organization
1,038
leads directly attributed to LLM-generated answers, across Patrick's enterprise client work
+201.8%
growth in sessions referred by AI platforms, across Patrick's enterprise client work
Results from Patrick's client and executive work. Individual outcomes vary; these are not promises of future performance.
AI Visibility & Revenue Opportunity Report
See where you stand. Know what to do next.
Are buyers finding your competitors through AI, instead of you?
Get a personalized report showing how your company compares in sampled AI-assisted buyer research, what new customers could be worth, and what Authority Engine would prioritize to improve your position.
How you compare
Your position in sampled AI-assisted buyer research.
What customers could be worth
An illustrative view of the revenue opportunity.
Where we would start
What Authority Engine would prioritize first.
Free. Personalized to your business. Downloadable as a PDF.
AI Visibility & Revenue Opportunity
Sampled buyer research
Your company
Competitor A
Competitor B
Revenue opportunity
First priorities